Best practices

In this article, we cover best practices so you can get the most out of our platform. 

Test what your user/visitor sees
We predict what a user will see/notice, so ask yourself this question: "Is this what my visitor would see?". A common mistake we see quite often is users not using a realistic setting for their materials, this especially happens when testing UI/UX.

For example, are you looking to test your website? That's awesome, but keep in mind that a website visitor only sees what's in the viewport. Screenshotting your entire page won't work, simply because no one would ever see your webpage in this way. Capturing multiple viewport screenshots is the way to go!

UI/UX good bad example

Test in context
While testing an individual ad is a great way to see what works, this often isn't how someone scrolling through their timeline would see your ad. That's why we always recommend not just testing your creative material but also testing it in a contextual setting. Some examples:

  • Working on an Out-Of-Home campaign? Find a location where you would expect your poster/billboard and edit your materials!
  • Running ads across social platforms? Screengrab some of the timelines (don't forget mobile) and edit them in your ad. Does it still work?
  • Building a webpage? Don't just test the desktop version of your design, test the mobile one too!
  • Working on new packaging? Definitely test it out on a shelf-like setting.
  • Creating new in-store materials? Take a couple of photos of your current materials and use those to edit the new materials.

Trust us, it makes all the difference in the world.

High contrast, low contrast
A key thing to take into consideration when working on visual design is contrast. Ideally, when it comes to visual attention, we would work towards a design in which its most important elements use highly contrasting colors.

Faces everywhere
Seriously, they are. And the worst thing is that we, as humans, are always drawn to them. 

Ever wondered why you see a face on a pancake or in a combination of objects, like a park bench and two bushes? There you go. Keep this in mind when building your design!

Testing YouTube ads

Creating an effective YouTube ad is challenging. There are so many important factors to consider in your creative, like getting your brand noticed, not making your ad too complex and making sure your ad stands out from the clutter of YouTube. 

That's why we made a brand-new (first of its kind) attention prediction made entirely for optimising YouTube ads -

If you're making YouTube ads, is an absolute must-have to make sure you're getting the most value for your ad spend.

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