Neuromarketing principles to consider

Since we have been in the Neuromarketing domain for quite some time, we have a bunch of interesting learnings and principles to consider when working on a design. Some things to avoid at all costs, and some stuff to aim for:

Things to aim for:

• Create little stories, narratives that build momentum

• When you take away the logo, is it still yours?
• Be distinct, consistent, and recognizable
• Bridge the proposition or call to action
• Interweave your message into the entertainment
• Guide attention to every moment, and create one focus point throughout the video
• Use close-ups, zoom in
• If you're making a YouTube ad, make sure you test and benchmark your YouTube ad with Junbi.ai

Things to avoid:

• A video-clip look & feel

• Splitting attention across too many points
• Cognitive closing effects; Doors closing, cars leaving, sunsets, curtains closing, zooming out.
• Words signaling lists of information
• Entertainment without a connection to the message or brand
• Difficult wording and confusion
• Activating brand attributes from competitors
• Activating buying barriers